Google Analytics is a helpful tool for all digital marketers, providing interesting insight and accurate figures in relation to all of one’s online efforts and campaigns. Here are five benefits that you can expect to enjoy when utilising this handy service.

It’s Free

The best thing about Google Analytics is the fact that it is completely free to use, providing you with helpful, advanced insight into your online efforts.

User-friendly Layout

The Google Analytics interface is split into four different sections for your convenience, namely:

Audience
Acquisition
Behaviour
Conversions

This makes it easy for you to find and track the information that you need the most.

Simple Customisation


Customising Google Analytics is incredibly easy. You have the ability to customise your reports, notifications, dashboard, tracking techniques, short-cuts and more.

Handy Add-ons

While Google Analytics is rather impressive all on its own, you also have the opportunity to make use of additional add-ons. These add-ons include, but are not limited to, Tag Assistant, Confidence Checker and Annotations Manager.

Enhanced Insight

Not only can you keep track of who is visiting your website and when, but you can also keep an eye on the particular pages and links which are drawing the most attention and making the greatest impact on your visitors. This knowledge will make it simple to detect what’s working and what’s not… thus assisting you in making important decisions regarding your future digital marketing efforts.

For more information on how Google Analytics can benefit your brand, be sure to contact the team at Decimal Agency.