Archive for October 2016

Digital Advertising Jargon Everyone Should Know

Ad impressions, banner ads, conversion rates, bounce rates… all of these technical terms can be enough to scare anyone away and stop them from taking a chance and exploring the many benefits that digital marketing has to offer their brand. Luckily, you have Decimal on your side to help simplify these terms and make the process of transitioning into this new world as smooth as possible.


AD IMPRESSION: This is a specific metric which details the number of times that a digital ad has been served / displayed (not necessarily seen or clicked on).


AD CLICK: This refers to the process where, upon seeing an ad, a user clicks on it and is redirected to the company’s chosen landing page.


LANDING PAGE: A particular web-page chosen as the destination for a particular ad.


CLICK-THROUGH-RATE (CTR): This is calculated by comparing the number of ad impressions with the number of times that users who were served an ad actually clicked on it. The higher your click-through-rate, the more effective your ad.


BOUNCE RATE: The bounce rate refers to the number of visitors to your website who visited only one page on the website, did not interact with it, and then left the site. It gives a good indication as to whether or not the design / content of your website is making the right impression and leading to visitors taking action or engaging in some way.


CONVERSION: A customer makes a conversion when he / she actually does what the call-to-action suggests.


CALL-TO-ACTION: A call-to-action seeks to convince a website visitor to do something in particular - make a purchase, sign up to receive a newsletter, vote in a poll, enter a competition etc.


REACH: The number of people who are exposed to your ads, brand and message.


FREQUENCY: The number of times a specific ad is served to the same person.


FREQUENCY CAPPING: The ability to limit the number of times a specific ad is served to the same person within a certain space of time.


ABOVE-THE-FOLD: This refers to all of the content that a visitor will see before he / she has to scroll down. Needless to say, the most important pieces of information should always appear above-the-fold to increase the chances of the visitor taking note of them.


REMARKETING: An effective tactic of serving ads to people who have previously visited your website and who have shown an interest in a particular product / service.


For more information about embracing the digital realm, be sure to get in touch with Decimal Agency.

Thursday, 27 October 2016
Posted by Bianca Delport

The Many Benefits of Google Analytics

Google Analytics is a helpful tool for all digital marketers, providing interesting insight and accurate figures in relation to all of one’s online efforts and campaigns. Here are five benefits that you can expect to enjoy when utilising this handy service.

It’s Free

The best thing about Google Analytics is the fact that it is completely free to use, providing you with helpful, advanced insight into your online efforts.

User-friendly Layout

The Google Analytics interface is split into four different sections for your convenience, namely:

Audience
Acquisition
Behaviour
Conversions

This makes it easy for you to find and track the information that you need the most.

Simple Customisation


Customising Google Analytics is incredibly easy. You have the ability to customise your reports, notifications, dashboard, tracking techniques, short-cuts and more.

Handy Add-ons

While Google Analytics is rather impressive all on its own, you also have the opportunity to make use of additional add-ons. These add-ons include, but are not limited to, Tag Assistant, Confidence Checker and Annotations Manager.

Enhanced Insight

Not only can you keep track of who is visiting your website and when, but you can also keep an eye on the particular pages and links which are drawing the most attention and making the greatest impact on your visitors. This knowledge will make it simple to detect what’s working and what’s not… thus assisting you in making important decisions regarding your future digital marketing efforts.

For more information on how Google Analytics can benefit your brand, be sure to contact the team at Decimal Agency.
Thursday, 20 October 2016
Posted by Bianca Delport

20 Marketing Quotes to Inspire Your Team

The world of marketing is fast-paced, demanding and very rarely clear-cut. It requires an endless stream of creativity and the courage to put new, experimental approaches into practice. Here are some inspirational quotes to keep you and your team motivated to continue doing what you do best.

“The best way to predict the future is to create it.” – Peter Drucker

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin


“Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson

"Great Execution is the Ultimate Differentiator." - Margaret Molloy

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

“Your culture is your brand.” - Tony Hsieh

"Inspiration is difficult to measure, but the results driven by that inspiration are powerful." - Scott Harrison

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart


“Engage rather than sell ... work as a co-creator, not a marketer.” - Tom H.C. Anderson

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis

“Content is the atomic particle of all digital marketing.” – Rebecca Lieb

“You can never go wrong by investing in communities and the human beings within them.” - Pam Moore

"The best marketing doesn't feel like marketing." Tom Fishburne

"Your brand is a story unfolding across all customer touch points." – Jonah Sachs


“Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead

"Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." – Beth Comstock

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." - Steve Jobs

“Strong customer relationships drive sales, sustainability, and growth.” - Tom Cates

“Find your spirit, and no challenge will keep you from achieving your goals.” - Christopher Penn

"Give them quality. That's the best kind of advertising." - Milton Hershey

Thursday, 13 October 2016
Posted by Bianca Delport

Your Concise Guide to Successful Print Advertising

The main aim of print advertising is to grab the reader’s attention the moment that he / she lays eyes on your ad, or risk everyone simply paging past your efforts. Here are some tips to help ensure that your ad makes an immediate impression and that the readers are able to connect with, and relate to, your artwork and brand message.

Design Elements


Originality: Ensure that the artwork you use is original, eye-catching and, most importantly, relevant to your brand and the particular message that you wish to communicate.

Negative Space: A cluttered ad is never going to make an impact. Readers will feel overwhelmed when they see it and will be more likely to skip past it entirely. Embrace the power of negative space, and use it to your advantage to draw attention to the other aspects of the ad that matter most.

Clear Font: Ensure that your font, for both your headline and text body, is easy to read at first glance, thus getting your brand message across immediately.

Text Elements 


Headline: A witty, impactful headline is the heart of your print advertisement, as it is what will compel people to read more and engage further.

Short, Concise Copy: While you might think that a copy-heavy ad which includes all ‘relevant’ details is the best way to go, it really isn’t. On the contrary, the less text that appears, the better.

Clear Call to Action: Make sure that your ad’s call to action is big and bold, inspiring the reader to act.

If you would like more information on perfecting the art of the print ad, do not hesitate to get in touch with the team at Decimal Agency.
Thursday, 6 October 2016
Posted by Bianca Delport

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