As they say, “go big, or go home”… and, let’s face it, you don’t get much bigger than billboard advertising, do you? Below, we discuss the four main reasons as to why, should budget allow, billboard advertising should be a part of your overall marketing strategy; and how it will assist you in maximising your reach, creating brand awareness and establishing a favourable reputation amongst those who matter most – your potential clients.

A Constant Reminder

When opting to take advantage of billboard advertising, you are usually required to take out a contract (generally spanning between 3 and 12 months) that solidifies your billboard ad’s position for a specific period of time. This provides you with the opportunity to ensure that you always remain top of mind. Considering the fact that most people travel the same route every day, the opportunity to maximise on brand awareness is massive – and well worth the cost of erecting the billboard ad in the first place.

Immediate Respect



Seeing as though smaller businesses often cannot afford to invest in billboard advertising, the immediate subconscious response that someone has when he or she sees a billboard ad for the first time is that the company in question is successful, profitable and reputable. As a result, the ad will generate immediate respect for your brand, regardless of whether the viewer has ever heard of it before or not.

Simple Targeting

It is easy to target specific people, especially in terms of location, when it comes to billboard advertising. This means that you attain great value for money as you are able to ensure that your message reaches those who are most likely to make a conversion further down the line.

Attention-Grabbing

When compared to other forms of advertising, such as magazine advertising where a person can simply flip past your ad without a second thought, billboards are pretty much unavoidable. Therefore, if it’s attention that you want, billboard advertising is where to get it.

Ultimately, while it can be an expensive exercise, billboard advertising is a wonderful way in which to boost your brand from all angles.

As Bill Bernbach once said, “Nobody counts the number of ads you run; they just remember the impression you make”. What better way to make an impression than with an extraordinary feast for the eyes? With a snapshot look into your brand, its quirks and its value? With a gorgeous, larger-than-life billboard ad?