Posted by : Test Friday 6 May 2016

The two most popular Social Platforms in the world Facebook & Twitter. Some say that Facebook is for connecting with people you went to school with and Twitter is for the people you wish you had gone to school with. Both platforms communicate in different ways to different users for a different kind of impact and both are equally unique.


Facebook went live across the globe in September 2006 with a rapidly growing user base. Twitter was launched in July of 2006 and had explosive grow between 2009 & 2011 with 200 million tweets a day in July 2012.

Growth in worldwide user base for Twitter vs. Facebook. (numbers are in millions)

But who are each of these platforms marketed towards and how do they compare? Twitter user base is seen to be younger and more diverse compared to Facebook. These users are of a higher LSM base, wealthy, educated and reside in urban areas. They are an advertisers dream.  Whereas the Facebook's market is slightly older than Twitter with 65% of Facebook users being 35 or older, only 24% with a degree of sorts and the majority of active users were women. Twitter attracts a broad range of news content and media while Facebook has a mass allegiance to events and news updates. 


The biggest difference though between these two platforms is ultimately the way in which they communicate. Facebook as seen as a more passive and relaxed form of social communication whereas Twitter is very active in conversation and in some ways brash
A major difference between Facebook and Twitter emerges in their methods of communication.

Facebook Statistics
968 million daily active users
844 million mobile daily active users
1.49 billion monthly active users
1.31 billion mobile monthly active users
83% of users outside of the US and Canada

Twitter Statistics
316 million monthly users
80% of active users on mobile
77% of users outside the U.S.
500 million tweets sent per day

Engagement is also another pressing rivalry between Facebook and Twitter. Unfortunately Facebook's engagement rate for organic posts seems to be in great decline. The biggest issue being that companies have pay to “boost” a post to gain any kind of reach from consumers. One advantage Facebook has in engagement over Twitter is that the content posted has a longer lifespan since tweets disappear so quickly due to the volume of information coming through. Your brand would be more likely to stay relevant on Facebook rather than Twitter because of this. 


We do recommend that you don’t take tweeting for granted though especially if you are a small business in a competitive industry. It’s important to stay ahead of your active Twitter competitors. We suggest that you tweet 5 or more times a day at difference times of the day to ensure you stay relevant and engage all your followers.

So who wins this lifelong Social battle, Twitter or Facebook? We advise that you play to the strengths of both Facebook and Twitter for your business. Use both platforms to their full potential to suit your social strategy. They both offer fanatic opportunities to reach people across the globe, so why not access as many avenues as possible to make your business a social success.

{ 1 comments... read them below or add one }

  1. I'm a user of both Facebook and Twitter and there is no doubt that these two are today the biggest players in the field of social media. I liked your comparative analysis of the social media giants. The statistical tables were provided were quite interesting and informative at the same time. You could have added something about facebook ads management services to your article.

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