Archive for March 2016

Earth Hour! 19 March 2016



Take part with Decimal Agency and turn your lights off for a full hour this Saturday evening from 8:30pm - 9:30pm.
The vision is to do more, so we encourage you to make switching off, the beginning of your journey. Earth Hour aims to engage an interconnected global community to share the opportunities and challenges of creating a sustainable world. 



Friday, 18 March 2016
Posted by Jared Kisten

Importance of Google Advertising for Brands:


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"How does AdWords work?" a phrase often searched on Google…
Many businesses have heard about Google AdWords, but are unsure how it could work for them and if at all. With over 1.2 million businesses advertising on Googles Search Network, using the platform does require some time to manage it, and most importantly a bit of money. But companies have found that it’s time and money well spent as the Adwords platform delivers the most measurable ROI. In this blog we will give you some guidance as to the importance of implementing Google Adwords in your business.

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According to AdGooRoo via Perry Marshall, Google had over 1.2 million businesses advertising on its search network. These ads produced can potentially reach 80% of the internet users who are searching for specific items, therefore increasing your businesses potential and profit. Google Adwords works as a tool to gain traffic through clicks against payment per click. Yes, it does cost money but this tool does promise and deliver traffic and can lead to profit earning revenue.
PPC or Pay Per Click advertising is what Google Adwords campaign includes with local and international distribution. Google Adwords is there to target your “Power Keywords” and drive click through traffic. These keywords (relevant to specific terms within your businesses brand) are found in the search box. Once the customer has searched for a phrases or keyword pertaining to your business this search will lead to your website.

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Google Adwords allows you to set and monitor your own budget so that you don’t end up overspending. Once the campaign is created the bidding can begin independent of keyword choice. Keywords can bid high for better results and if the keyword performs poorly and brings no profit it can be removed from the campaign.  Remember to focus on the quality of the keyword, rather than the quantity and think the way a potential customer would.

Google AdWords creates a greater chance of business profiting by increasing the click through rates and visits which means you pay Google per click and they assure a Return of Investment (ROI).  There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” Every single aspect of your marketing campaign is measurable with Google AdWords. It’s a good idea for businesses to form a team that will regularly optimize your campaign, measure your metrics and fine tune your keywords & Ad’s.

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Lay out Google Adwords goals for your business. Outline, what you would like to achieve through Adwords, whether it be profitable business or just business. We also suggest that you test out and experiment with marketing campaigns so you can get a feel as to what phrases and keywords work best for your business. At Decimal Agency we’ve selected only the best of the best to manage and maintain Client Google Advertising. Give us a shout if you’d like to know more and we’ll make those internet ad fears go away!

Wednesday, 16 March 2016
Posted by Tess Minnaar

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