Decimal: The Brains Behind Business Branding

Branding is defined as:
“a word, name, symbol, etc., used by a manufacturer or merchant to identify its products distinctively from others of the same type, and is usually dominantly displayed on its good in advertising, etc.”

Doesn’t sound too impressive, does it?

So why is it of imperative importance for South African companies, big and small, Retail, B2B or even Direct Selling, to start branding their businesses?

With the technological advancements of today, especially in communications technology, people are empowered to be more informed, connected, united and interactive. Consumers are demanding accountability and transparency from the companies they support, and are forcing these companies to answer fundamental questions: What business are you in? Why do you exist? Why should I choose you, when there are so many others to choose from?

“Your brand isn’t just a logo and a quick tagline. Your brand is the way customers experience you. A good brand doesn’t just happen; it’s a well thought out strategic plan.” says Raffaele Mc Creadie, Managing Director of Decimal Agency.

A global marketing leadership study, Marketing2020, found that leading brands go beyond the functional product benefits and deliver on a higher order reason for being, thus creating the highest valued growth brands in the world.

“Put simply, the brands that care more about who they are, and what they stand for, do better. The most successful branding is built on a strong feeling, a feeling you and your staff can commit to and can deliver on.” comments Mc Creadie.

Branding promotes the following key indicators for businesses:

1. Branding promotes recognition
2. Your brand helps set you apart from the competition
3. Your brand tells people about your business DNA
4. Your brand provides your staff with motivation
5. A strong brand gets recommended
6. A strong brand tells people exactly what they’re going to get
7. Your brand represents you, and its promise
8. Your brand helps you stay focused and get clarity on your goals
9. Your brand helps you connect emotionally with your brand
10. A strong brand provides your business with value

Defining your brand can be a long road in discovering the core of your business: it takes time, effort and patience.To save yourself the energy, consider employing a branding agency that believes in leading brands, not just managing them.

“Brand leadership is based on the premise that brand building not only creates brand equity, but it is also necessary for institutional success.” notes Idris Mootee, Author of 60 Minute Brand Strategist.

Decimal Agency, a dynamic, sophisticated Branding Agency in Johannesburg, believes in this approach. Not only do they believe in it, they follow this doctrine down to the last detail.

With the expertise and tools to move your brand in the right direction, this agency also takes on branding tasks with passion, energy and creative spark. Their services include: digital, design, promotional, social media, copywriting and online strategies and implementation to help your brand soar.