Archive for January 2015
The Art of the Viral Content
First and foremost there will never be a hard and fast way
to make content go viral, yet, there is content that receive millions of views
a year. So what is the secret behind creating a viral phenomenon?
Viral content engages a consumer and then gets them to share
the content- particularly on social networks. If you can create content with
mass appeal or speak directly to a niche market you are on the right track to
creating a viral success.
Here are some of our tips to creating, not only viral, but
great content.
1.
Make your content funny, light hearted, fun or
silly and people will be more likely to share it.
2.
Content that strikes an emotional nerve, be it
positive or negative, will create more of a desire for consumers to share it.
3.
Make people stop and think.
4.
Make your content jaw dropping. Absolutely
incredible content is something people cannot resist sharing.
5.
Don’t be afraid to go against the grain.
Check out Branded3.com for a list of the top viral campaigns
of all time to see how these brands got it so right .
Behind the scenes with #JoltJeans
We were given the
task to create a new and engaging campaign for Soviet’s new Hybrid Fit Flex
denim- #JoltJeans.
We needed to capture
the movement and versatility of the #JoltJeans while keeping it stylish and real-
true to Soviet's Brand.
The Result: Amanda Reynolds and Shogn Lee came together
in a classic battle that showcases the flexibility and functionality of the #JoltJeans.
Check out the Video Here
